Net Neutrality: To Rebrand or Not To Rebrand

Something interesting is happening on reddit that has the potential to impact the net neutrality debate. A California Congresswoman, Anna Eshoo, is running a contest on reddit to rebrand net neutrality. Here’s the video in which Congresswoman Eshoo outlines the task at hand, and here’s the primary thread where the contest is going on.

So let’s jump in. I have some preliminary thoughts. I spent some time writing about the pros and cons of using reddit for this sort of endeavor, but I worry that’s burying the lede (the writeup is tucked away at the close of this blog post). I’d like to focus instead on questioning Congresswoman Eshoo’s underlying assumption  that net neutrality is the concept that needs rebranding.

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