Last year, I did a Masters at the University of Oxford, studying at the Oxford Internet Institute. I focused on Credibility and Persuasion. My thesis has the oh so compelling name “Credibility and Crisis in Pseudonymous Communities.” I keep on intending to edit it for publication, but have yet to do so [edit: this was published as a chapter in “Establishing and Evaluating Digital Ethos and Online Credibility” in late 2016/early 2017]. As this is the case, I thought I’d put it out there.
Should you believe it? I’d say to take my results section with a grain of salt. The thesis was awarded a Distinction but had some pretty profound methodological limitations (I’m fairly sure the statistical models I used were not the optimal ones).